1. Campaign Title: Online Sexual Exploitation
2. Advertisement Title: Acronyms
3. Web Address: http://www.adcouncil.org/files/online_acronyms_nwsp.jpg
4. What was the target audience of the PSA?
The target audience is children and parents
5. What social benefit was promoted by the PSA?
It promotes awareness against online sexual exploitation
6. What was the “tag line” of the PSA?
Everyday, children are sexually solicited online
7. What organization sponsors this PSA?
The US Department of Justice, National Center for Missing and Exploited Children
8. Describe what is shown/happens in the PSA.
Acronyms of messages on instant messengers are shown
for example: LMIRL(Lets Meet In Real Life)
9. Describe what makes this PSA memorable.
All the acronyms grab the viewers attention
Wednesday, March 24, 2010
Blog Entry # 5.3 - TV PSA 2
1. Campaign Title: H1N1 Flu Prevention
2. Advertisement Title: Beat Poetry
3. Web Address: http://www.adcouncil.org/video.asp?cid=600&campaign=H1N1%20Flu%20Prevention&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/flu/flu_young_adults.wmv&title=Beat%20Poetry
4. What was the target audience of the PSA?
The target audience is children, young adults, pregnant women and 25-64 year olds
5. What social benefit was promoted by the PSA?
Flu awareness and vacinations are available
6. What was the “tag line” of the PSA?
Fight the Flu
7. What organization sponsors this PSA?
U.S. Department of Health and Human Services
8. Describe what is shown/happens in the PSA.
Different people on the video spread H1N1 awareness
9. Describe what makes this PSA memorable.
It seems that each line in the video is played by different people but the message is about the same thing
2. Advertisement Title: Beat Poetry
3. Web Address: http://www.adcouncil.org/video.asp?cid=600&campaign=H1N1%20Flu%20Prevention&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/flu/flu_young_adults.wmv&title=Beat%20Poetry
4. What was the target audience of the PSA?
The target audience is children, young adults, pregnant women and 25-64 year olds
5. What social benefit was promoted by the PSA?
Flu awareness and vacinations are available
6. What was the “tag line” of the PSA?
Fight the Flu
7. What organization sponsors this PSA?
U.S. Department of Health and Human Services
8. Describe what is shown/happens in the PSA.
Different people on the video spread H1N1 awareness
9. Describe what makes this PSA memorable.
It seems that each line in the video is played by different people but the message is about the same thing
Thursday, March 18, 2010
Blog Entry # 5.2 - TV PSA 1
1. Campaign Title: Drunk Driving Pervention
2. Advertisement Title: Ambulance
3. Web Address:
http://www.adcouncil.org/video.asp?cid=49&campaign=Drunk%20Driving%20Prevention&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/drunk_driving_prev/ddp2_Ambulance.wmv&title=Ambulance
4. What was the target audience of the PSA?
Adults are the target audience of the PSA
5. What social benefit was promoted by the PSA?
The PSA is trying to stop drunk driving
6. What was the “tag line” of the PSA?
"Buzzed driving is drunk driving"
7. What organization sponsors this PSA?
U.S Department of Transportation/National Highway Traffic Safety
Administration
8. Describe what is shown/happens in the PSA.
The PSA shows the inside of an ambulance and medics trying to save a man and another man explaining what happened, because we was "buzzed"
9. Describe what makes this PSA memorable.
The PSA is memorable because of the scenary and all the sounds which gives it seems very bad and important.
2. Advertisement Title: Ambulance
3. Web Address:
http://www.adcouncil.org/video.asp?cid=49&campaign=Drunk%20Driving%20Prevention&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/drunk_driving_prev/ddp2_Ambulance.wmv&title=Ambulance
4. What was the target audience of the PSA?
Adults are the target audience of the PSA
5. What social benefit was promoted by the PSA?
The PSA is trying to stop drunk driving
6. What was the “tag line” of the PSA?
"Buzzed driving is drunk driving"
7. What organization sponsors this PSA?
U.S Department of Transportation/National Highway Traffic Safety
Administration
8. Describe what is shown/happens in the PSA.
The PSA shows the inside of an ambulance and medics trying to save a man and another man explaining what happened, because we was "buzzed"
9. Describe what makes this PSA memorable.
The PSA is memorable because of the scenary and all the sounds which gives it seems very bad and important.
Blog Entry # 5.1 - Definitions
1.What is a public service announcement (PSA)?
A public service announcement is a way of informing people about a social issue through an ad or a TV announcement
2.Describe an example of a PSA you have seen before.
One PSA I’ve seen was based on thinking of the things you say in order for you not to use derogatory words in a funny way. The PSA showed two teenagers talking about a statue of chef. They were talking about the chef’s pants and said “That’s so gay”. After saying that, a woman stood up and told the teenagers not to say that because it targets homosexuals and it is derogatory.
3.What social benefit is promoted by the PSA you selected in question 2?
The social benefit promoted by the PSA I selected for question 2 is to stop the use of demeaning words and phrases.
4.Nike's tagline is "Just Do It." In your own words, what is a tagline?
A tagline is a phrase or word that expresses the message that the PSA is trying to send out.
5.Name another famous product or company and its tagline.
Company/Product: Hillington, Benefit fraud
Tagline: “‘Spill the beans’ on Benefit Fraud”
6. What social issues do you feel strongly about?
• Bullying
• Gang Violence
• Peer pressure
A public service announcement is a way of informing people about a social issue through an ad or a TV announcement
2.Describe an example of a PSA you have seen before.
One PSA I’ve seen was based on thinking of the things you say in order for you not to use derogatory words in a funny way. The PSA showed two teenagers talking about a statue of chef. They were talking about the chef’s pants and said “That’s so gay”. After saying that, a woman stood up and told the teenagers not to say that because it targets homosexuals and it is derogatory.
3.What social benefit is promoted by the PSA you selected in question 2?
The social benefit promoted by the PSA I selected for question 2 is to stop the use of demeaning words and phrases.
4.Nike's tagline is "Just Do It." In your own words, what is a tagline?
A tagline is a phrase or word that expresses the message that the PSA is trying to send out.
5.Name another famous product or company and its tagline.
Company/Product: Hillington, Benefit fraud
Tagline: “‘Spill the beans’ on Benefit Fraud”
6. What social issues do you feel strongly about?
• Bullying
• Gang Violence
• Peer pressure
Sunday, March 14, 2010
Blog Entry # 4.9 - Final Design
For my final design I decided to overlap most of the extracted pictures. I changed the color of the background in order to make the sky(the extracted picture of the building and the bridge) look like it was during the night. I have met all of the Design Specifications because 9 extracted pictures are included, the name of the country is included, and information about the country is included.
Blog Entry # 4.8 - Bibliography
"Germany - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 14 Mar. 2010. .
Thursday, March 11, 2010
Thursday, March 4, 2010
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