Blog Entry # 5.4 - Print PSA 3

1. Campaign Title: Online Sexual Exploitation

2. Advertisement Title: Acronyms

3. Web Address: http://www.adcouncil.org/files/online_acronyms_nwsp.jpg

4. What was the target audience of the PSA?
The target audience is children and parents

5. What social benefit was promoted by the PSA?
It promotes awareness against online sexual exploitation

6. What was the “tag line” of the PSA?
Everyday, children are sexually solicited online

7. What organization sponsors this PSA?
The US Department of Justice, National Center for Missing and Exploited Children

8. Describe what is shown/happens in the PSA.
Acronyms of messages on instant messengers are shown
for example: LMIRL(Lets Meet In Real Life)

9. Describe what makes this PSA memorable.
All the acronyms grab the viewers attention