Blog Entry # 5.2 - TV PSA 1

1. Campaign Title: Drunk Driving Pervention

2. Advertisement Title: Ambulance

3. Web Address:
http://www.adcouncil.org/video.asp?cid=49&campaign=Drunk%20Driving%20Prevention&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/drunk_driving_prev/ddp2_Ambulance.wmv&title=Ambulance

4. What was the target audience of the PSA?
Adults are the target audience of the PSA

5. What social benefit was promoted by the PSA?
The PSA is trying to stop drunk driving

6. What was the “tag line” of the PSA?
"Buzzed driving is drunk driving"

7. What organization sponsors this PSA?
U.S Department of Transportation/National Highway Traffic Safety
Administration

8. Describe what is shown/happens in the PSA.
The PSA shows the inside of an ambulance and medics trying to save a man and another man explaining what happened, because we was "buzzed"

9. Describe what makes this PSA memorable.
The PSA is memorable because of the scenary and all the sounds which gives it seems very bad and important.