Thursday, April 22, 2010

Blog Entry #5.9A - Evaluation

Name of PSA: Brain on Heroine

Target audience: Adolescents/young adults(14-25)
Potential drug users

Tagline: This is your brain on drugs...Any questions?

Message: When you use drugs everyone and everything in your life suffers

Sound used: plates and clock smashing, egg cracking, a loud voice(yelling!
), aggressive

Visual imagery used: setting is gloomy(dark), one colored object(the egg)

Text used: Partnership for a Drug Free America

How did you feel when viewing this PSA? What were your emotions?
I felt a little bit startled. The PSA grabbed my attention and I felt as if I had to look at it

What action do you feel you need to take after viewing this PSA?
I wanted to learn more about what happens to the brain because of Heroine

What is one specific change that would make this PSA more effective?
I think that if the PSA showed the egg burning in the pan, the audience would feel more shocked about what Heroine can cause to the body

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